November 28, 2018

Do "B" Items Become Hyper-Winning "A" Items?

In my example, using real data, here's what happened to "B" items next year.
  • 6% graduate to "A" status.
  • 58% remain in "B" status.
  • 23% slump to "C" status.
  • 4% slump to "D" status.
  • 2% slump to "F" status.
  • 7% of items are discontinued.
The key thing to analyze is the ratio of items that graduate to items that slump:
  • 6% graduate.
  • 58% remain static.
  • 36% slump or are discontinued.
So that's a problem.

Items are in a continual state of erosion.

This means we need a steady diet of new/winning items.

And you, the marketer, are in a prime position to help move new items into winning status. Do your job and give exposure to new merchandise, starting today, in low-cost channels.

Ok?

Email Marketing and Discounts

It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...