Today the trade press will breathlessly cheer on your ability to generate a ton of volume at no profit whatsoever. "Winners" will be determined based on 50% off plus free shipping ... not based on profit that contributes to your annual bonus.
So if you have to ruin your p&l to please vendors / trade journalists / thought leaders, at least feature new merchandise in your craven desire to make a statement by crushing the competition, ok? At least push new items into winning status, which pays off considerably in the long-term?
How much does it pay off in the long-term?
I'll talk about that tomorrow.
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