September 27, 2018

Merchandising Changes

This is the traditional "Class Of" table, looking at classes of merchandise.

Notice that this business is growing at a nice rate.

Also notice that the strategy for new and existing merchandise is a bit chaotic. There's a really nice class of merchandise from 2017, but in 2018 strategy reverted back to historic levels ... and ... it reverted back to historic levels on far fewer styles.

In my project work, I don't penalize anybody based on how many new styles are introduced. I only care about results. The table above exhibits good results, though the results aren't designed the way I'd design them. I don't like chaotic new merchandise performance. I do like steady growth as long as profit objectives are met.

Renting

Advertising is largely a rental platform ... you rent space or paper or a click, and it's your job to demonstrate that you made a goo...