June 18, 2018

Pay Attention To Winning New Item Trends

Here's something I see all the time.

2017 New Items.
  • 4 Winners.
  • 12 Contenders.
  • 403 Others.
  • Total Demand = $15,000,0000.
2016 New Items.
  • 6 Winners.
  • 10 Contenders.
  • 388 Others.
  • Total Demand = $15,700,000.
2015 New Items
  • 8 Winners.
  • 18 Contenders.
  • 357 Others.
  • Total Demand = $17,300,000.
You probably create these tables in your sleep, #amirite?

As a marketer, this level of merchandise performance harms your marketing activities.

And so darn often, the marketing team gets blamed for this stuff.

Pay attention to winning new item trends. Is your merchandising team launching your business into the stratosphere (which happens often), or is your merchandising team slowly killing your business (which also happens ... often)?

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