I know, I know, the New England portion of my audience doesn't like it when I talk about Duluth Trading Company.
Why do I talk about Duluth Trading Company?
Here's their won-lost record over the past four years.
- 2017 = 12-4.
- 2016 = 12-4.
- 2015 = 13-3.
- 2014 = 14-2.
They're as good as the New England Patriots.
That's why I talk about Duluth Trading Company.
Sales have nearly tripled in just four years ... a compound 30% annual growth rate.
But can you see trouble brewing on the horizon?
- The rate of performance gains is decelerating.
So maybe in 2-3 years you'll be able to point to an 8-8 Duluth Trading Company season and say "see, they stink".