One of the handful of accounts I follow on Twitter is Empty Seats Galore (click here).
Empty Seats in sports are comparable to missing your sales plan.
Why are there empty seats in sports?
- Tickets are too expensive.
- The stadium is lousy.
- The team is lousy (most likely).
Why are you missing your sales plan?
- Prices are too expensive.
- Your store is lousy.
- Your merchandise is lousy.
So why spend so much time trying to fix things via marketing tactics when you know full well why business is not meeting expectations?