May 21, 2018

Empty Seats

One of the handful of accounts I follow on Twitter is Empty Seats Galore (click here).


Empty Seats in sports are comparable to missing your sales plan.

Why are there empty seats in sports?
  • Tickets are too expensive.
  • The stadium is lousy.
  • The team is lousy (most likely).
Why are you missing your sales plan?
  • Prices are too expensive.
  • Your store is lousy.
  • Your merchandise is lousy.
So why spend so much time trying to fix things via marketing tactics when you know full well why business is not meeting expectations?



Business Principle #14