May 21, 2018

Empty Seats

One of the handful of accounts I follow on Twitter is Empty Seats Galore (click here).


Empty Seats in sports are comparable to missing your sales plan.

Why are there empty seats in sports?
  • Tickets are too expensive.
  • The stadium is lousy.
  • The team is lousy (most likely).
Why are you missing your sales plan?
  • Prices are too expensive.
  • Your store is lousy.
  • Your merchandise is lousy.
So why spend so much time trying to fix things via marketing tactics when you know full well why business is not meeting expectations?



Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...