Have you ever noticed that no matter how much cheese they put on your nachos, they still call 'em nachos?
Now, you're allowed to personalize your nachos ... more peppers, more cheese ... but they're still called nachos.
What is your strategy regarding new merchandise?
Adding a button to a dress shirt still leaves you with a dress shirt ... to the customer, the item isn't fundamentally different, is it?
It's not easy to identify new merchandise, is it? It's hard work. And too often we're just making modest changes to existing merchandise. When we have success, we truly invent new items. We don't simply put more cheese on our nachos.