March 15, 2018

Informal Bundling

There are many ways to create informal bundles.

This is one way.

Catalogers have an enormous advantage ... monthly circulation counts of hundreds of thousands or millions ... an informal broadcast channel of sorts.

Lots of companies would love to partner with the catalog brand ... getting access to the "broadcast audience" for a price ... no different than Duluth Trading Company advertising on NBCSN during Premier League Fixtures.

Think carefully about appropriate partnerships ... partnerships that create "informal bundles". You don't have to be a Private Equity maven to participate in the bundling that is coming.

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...