February 13, 2018

Oh, That's A Problem!

Yesterday we learned that there may be a merchandising problem at Gliebers Dresses.

Today we can see the problem clearly. There IS a merchandising problem at Gliebers Dresses!

This is the comp segment table for new merchandise. Tell me what you observe?

Let's take a step back. Here is the profit and loss statement for Gliebers Dresses.

We know that 2016 was a bad year, and we know that 2017 was a better year.

The new merchandise comp segment table shows us that 2016 was a bad year for new merchandise, and 2017 was a better year for new merchandise.

Isn't that interesting??

The Great Eight

1 - You must know who your AUDIENCE is. Your customer is different from your audience. Your audience represents the pool of prospects who m...