November 07, 2017

November - December

Here are three secrets to selling at Christmas that you absolutely must follow:
  • Maximize November - December, not Black Friday - Cyber Monday.
  • Acquire customers in September - October who buy in November - December. Lots and lots of customers. Few do this. Those who do make bank.
  • Minimize November - December customer acquisition if those customers do not buy again until next year November - December ... unless you make money acquiring the customer.
Make sense?

P.S.:  One Bitcoin transaction uses as much energy as your entire house uses in a week (click here). My goodness. I installed solar a month ago. Maybe I should farm out my excess energy to bitcoin transactions.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...