November 07, 2017

November - December

Here are three secrets to selling at Christmas that you absolutely must follow:
  • Maximize November - December, not Black Friday - Cyber Monday.
  • Acquire customers in September - October who buy in November - December. Lots and lots of customers. Few do this. Those who do make bank.
  • Minimize November - December customer acquisition if those customers do not buy again until next year November - December ... unless you make money acquiring the customer.
Make sense?

P.S.:  One Bitcoin transaction uses as much energy as your entire house uses in a week (click here). My goodness. I installed solar a month ago. Maybe I should farm out my excess energy to bitcoin transactions.

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...