October 05, 2017

Hillstrom's Optimizer

Next week, we'll review a series of posts about the impact an "optimized" advertising budget has on a business. I call the spreadsheet / methodology "Hillstrom's Optimizer".

This is going to be SO MUCH FUN!! We'll get to see how a business evolves as advertising investment is "optimized". You're going to be surprised by what you learn ... you're going to learn that if you optimize the business for current performance (as you all do), you sub-optimize the long-term health of the business.

Think about that one for a moment.

Ready to have some fun??

P.S.: And yes, for those of you who are bored silly by the idea of running a healthy business, I'll put links to articles of interest so that you can digest what others are doing. Like this one ... Microsoft now prioritizes Artificial Intelligence over Mobile (click here).

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