Every four months, we celebrate a new run of The MineThatData Elite Program! It's time to do that again.
The #subscription based program continues to evolve. With this run, I am going to shift focus just a bit.
Here's what you will get:
- Your standard comp segment analysis.
- Your standard comp new + reactivated analysis.
- A continuation of a handful of rolling twelve month metrics.
- Your annual repurchase and file composition table.
Here's two new things added for this run:
- A "grid" that illustrates where changes in your customer file generate the most "leverage" ... similar to stuff we've been talking about over the past two weeks.
- Rolling Price Point Information ... one of the biggest problems I've observed in 2017 projects is that changes in price point strategy (i.e. making items more / less expensive) is generally hurting businesses. We'll explore how price point changes are impacting your business.
- First-Time Participants = $1,800.
- Existing Participants = $1,000.
Contact me right now (firstname.lastname@example.org) to join the program and for file requirements.
- Payment is due by October 10, 2017.
- Data is due by October 15, 2017.
- Analysis will be received by October 31, 2017.
P.S.: Ok, it's time for what is becoming a tradition ... the links at the end of the blog post. Have you read this interpretation of the new iPhone (click here)? There's a quote that all catalogers should read ... so I'll print the quote here ... we begin with the introduction of the iPhone a decade ago.
This brings us to the catalog industry. Let's replace the second paragraph, removing "Apple" and plugging in "Catalogers" ... then removing "Qualcomm" and plugging in "Co-Ops" ... and removing "chips" and replacing it with "customers" ... now we have the following:
- "Just imagine Catalogers having to depend on Co-Ops to supply its customers - it will be tied into the Co-Ops ability to come up with new technology - and thus will be working on a timeline defined by the Co-Ops. Mind you, this doesn't factor the harsh reality of paying the Co-Ops premiums ..."
Sobering, quite honestly.