This company has a primary product category - and then I lumped all other product categories together. Let's see what the rolling twelve month images tell us. We begin with the primary product category.
There are ups and downs (some that align with free shipping promotions) - but the overall trend is down, and the trend in the past six months indicates a significant downturn.
How about all other product categories?
Look at the last six months - look at the two images.
Tell me what you see?
If there is a merchandising problem, is it in the primary product category, or is it in all other product categories?