Look at this story within a retail trade area. First, we have demand from existing items.
And here is demand from new items.
These are issues that Amazon doesn't influence ... and channel shift to e-commerce doesn't influence. Instead, these are issues caused by problems in both merchandising and marketing.
We're blaming others for our own problems.
But there's a good side to all of this. We can fix our problems. We can "fix it"!! You are a highly talented professional paid to solve problems. Business problems. People problems. You can do this!