May 07, 2017

A Tiny Example Of A Customer Acquisition Program

My catalog readers tend to rebel when I talk about low-cost / no-cost Customer Acquisition Programs. They'll criticize Duluth Trading Company ... "I don't care how successful they are, they aren't from New England. Show me something that works from a company in New England, ok?

So here's an example from L.L. Bean ... they're a cataloger (gasp) and they have a long history of success and they're implementing a component of a low-cost Customer Acquisition Program.

Discuss.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

The Master Sheet: Customer Value

Here's the Master Sheet we've evaluated for more than a week. Today we'll look at the portion of the table on the far right, col...