May 07, 2017

A Tiny Example Of A Customer Acquisition Program

My catalog readers tend to rebel when I talk about low-cost / no-cost Customer Acquisition Programs. They'll criticize Duluth Trading Company ... "I don't care how successful they are, they aren't from New England. Show me something that works from a company in New England, ok?

So here's an example from L.L. Bean ... they're a cataloger (gasp) and they have a long history of success and they're implementing a component of a low-cost Customer Acquisition Program.

Discuss.

Pay Attention To Winning New Item Trends

Here's something I see all the time. 2017 New Items. 4 Winners. 12 Contenders. 403 Others. Total Demand = $15,000,0000. 2...