May 07, 2017

A Tiny Example Of A Customer Acquisition Program

My catalog readers tend to rebel when I talk about low-cost / no-cost Customer Acquisition Programs. They'll criticize Duluth Trading Company ... "I don't care how successful they are, they aren't from New England. Show me something that works from a company in New England, ok?

So here's an example from L.L. Bean ... they're a cataloger (gasp) and they have a long history of success and they're implementing a component of a low-cost Customer Acquisition Program.

Discuss.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Fixing Retail

When we read about fixing retail, the ideas and tactics have merit. You'll read about "entertainment" and you'll read abo...