January 24, 2017

Seven Days To Go!!

Still wondering if business was good/bad in Oct / Nov / Dec and January-to-date? Join the MineThatData Elite Program and find out how your results stack up against other participants.


Email me (kevinh@minethatdata.com) your questions.

Participation deadline is January 31.

Data is due February 17.

Analysis completed on or before February 25.
-
Subscribe to: Post Comments (Atom)

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...

  • Life Tables and Welcome Programs
    Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
  • Carrying Capacity
    In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
  • The Life Table
    You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...