November 29, 2016

Customer Acquisition Is An Issue Now For "Digital" Brands



We have a bunch of "digital" brands who grew until customer acquisition dried up ... and then ... well ... that's when the really hard work begins.

Catalogers ... the majority of digital brands I get to speak with do not understand the customer loyalty / customer acquisition dynamic. At all. Modern conversion rate measurement makes it impossible to understand the dynamic. You have an opportunity, albeit brief, to capitalize on customer acquisition dynamics before digital folks figure things out. A couple of years, tops. Take advantage of your opportunity. And hint - your opportunity does not include co-ops.

Catalog Craig Paperman on the Amazon Toy Catalog

Yes, this is business fiction. If this isn't your thing, take a break and read this article about Build-A-Bear and their promotion t...