August 12 Question: Your merchandising team creates a new product line, one that is similar to an existing product line. The existing product line used to generate $10,000,000 in annual sales. Today, the existing product line generates $7,000,000 in annual sales, while the new product line generates $5,000,000 per year. Your merchandising team thinks that sales declined in the existing product line because the marketing team failed to properly market each product line. Your data shows you that customers rapidly switched allegiance from the old product line to the new product line. Describe how you will argue whether the new product is or is not a success when you meet with your Executive Team next week.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Customer Development: What The Customer Purchases Matters
Here I'm looking at first-time buyers who only bought one item. Remember, these are the customers in our example who are least likely to...


-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

No comments:
Post a Comment
Note: Only a member of this blog may post a comment.