August 12 Question: Your merchandising team creates a new product line, one that is similar to an existing product line. The existing product line used to generate $10,000,000 in annual sales. Today, the existing product line generates $7,000,000 in annual sales, while the new product line generates $5,000,000 per year. Your merchandising team thinks that sales declined in the existing product line because the marketing team failed to properly market each product line. Your data shows you that customers rapidly switched allegiance from the old product line to the new product line. Describe how you will argue whether the new product is or is not a success when you meet with your Executive Team next week.
Email Marketing and Discounts
It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
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