August 11 Question: Your CEO wants items featured in email campaigns to be representative of "the brand", whatever that means. Your analysis shows that email campaigns perform 30% better when low-price-point items are featured. How are you going to argue your point with the CEO?
The World Cup
It was fun for the first 2+ weeks. People taking over Times Square, Scots drinking Boston dry, somebody from Australia eating at a Waffle Ho...
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