August 11 Question: Your CEO wants items featured in email campaigns to be representative of "the brand", whatever that means. Your analysis shows that email campaigns perform 30% better when low-price-point items are featured. How are you going to argue your point with the CEO?
A Special Offer for Blog Subscribers!!
Who says I never do anything for you, the loyal Blog Subscriber? If you are a Blog Subscriber, I will run a Customer Development Master Shee...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.