August 11 Question: Your CEO wants items featured in email campaigns to be representative of "the brand", whatever that means. Your analysis shows that email campaigns perform 30% better when low-price-point items are featured. How are you going to argue your point with the CEO?
Friday Notes
Vendor Communication to me on Thanksgiving: "Hey Kevin, I hope you just demolished a turkey. Would you like to save $100 on one of our ...
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