August 11 Question: Your CEO wants items featured in email campaigns to be representative of "the brand", whatever that means. Your analysis shows that email campaigns perform 30% better when low-price-point items are featured. How are you going to argue your point with the CEO?
Spend An Hour With Me. And Daniel. And Aaron. On Monday
Join Daniel/Aaron from Orita.ai and I on Monday at 4:30pm EDT / 1:30pm PDT as we talk about ecommerce and bridging the gap between Executive...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...
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