August 11 Question: Your CEO wants items featured in email campaigns to be representative of "the brand", whatever that means. Your analysis shows that email campaigns perform 30% better when low-price-point items are featured. How are you going to argue your point with the CEO?
Can I Can Cause A Customer To Become Loyal?
Maybe. If you are Starbucks, sure, your darn addictive product is more than enough to foster loyalty. In fact, when your customer purch...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...
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