August 11 Question: Your CEO wants items featured in email campaigns to be representative of "the brand", whatever that means. Your analysis shows that email campaigns perform 30% better when low-price-point items are featured. How are you going to argue your point with the CEO?
Old Is New
Think Amazon is innovative? Read this and tell me what you think ( click here ).
-
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
-
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.