June 12, 2016

Fertilizing The Field

In any ecosystem, you need food. Food makes the whole thing go. Remove one step in the food chain, and the top end falls apart.

Your business is no different - new customers are like food to the profit and loss statement. Without new customers, who are you going to spend all of your beloved energy targeting? How can you have a loyalty program if you don't have enough customers being acquired to eventually graduate to the loyalty program?

When is the last time you saw a Macy's sticker on a car?

The stickers represent the marketer, busy fertilizing the field ... for big (Apple) and small (evo).

It's not hard to create a takeaway like this. Tell me what stops you from doing it? It's not cost, is it? What stops you from paying attention to small details?

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