Speaking Of All Those Worthless Christmas Newbies

This from a recent project:

1st Time Buyers, November 2010:

• 1st Full Year Demand = $44.40.
• 2nd Full Year Demand = $19.66.
• 3rd Full Year Demand = $15.61.
• Three Year Demand Value = $79.67.
• Three Year Profit = $13.87.

1st Time Buyers, December 2010:

• 1st Full Year Demand = $25.36.
• 2nd Full Year Demand = $10.62.
• 3rd Full Year Demand = $9.25.
• Three Year Demand Value = $45.23.
• Three Year Profit = $3.09.

Your Brand Response Team takes advantage of this dynamic. They plant all sorts of customer acquisition seeds during the year. They harvest new customers in September/October. Those new customers pay back, immediately, in November/December.

Make sense?