October 2014 vs. December 2014

Ok, here's the same data as illustrated yesterday, but for recently acquired buyers, illustrating their downstream repurchase rates.

1st Time Buyer in December 2014:

• Cumm Rebuy Rate at End of 12/2014 = 2.4%.
• Cumm Rebuy Rate at End of 1/2015 = 3.9%.
• Cumm Rebuy Rate at End of 2/2015 =  4.9%.
• Cumm Rebuy Rate at End of 3/2015 = 6.1%.
• Cumm Rebuy Rate at End of 4/2015 = 6.9%.
• Cumm Rebuy Rate at End of 5/2015 = 7.9%.
• Cumm Rebuy Rate at End of 6/2015 = 8.9%.
• Cumm Rebuy Rate at End of 1 Year = 15.2%.

1st Time Buyer in October 2014:

• Cumm Rebuy Rate at End of 10/2014 = 3.8%.
• Cumm Rebuy Rate at End of 11/2014 = 7.4%.
• Cumm Rebuy Rate at End of 12/2014 = 9.9%.
• Cumm Rebuy Rate at End of 1/2015 = 11.0%.
• Cumm Rebuy Rate at End of 2/2015 = 13.7%.
• Cumm Rebuy Rate at End of 3/2015 = 15.5%.
• Cumm Rebuy Rate at End of 4/2015 = 16.9%.
• Cumm Rebuy Rate at End of 1 Year = 21.8%.

It's the same story for this company, simply condensed down to a year instead of a five year window.

Do the analysis - it's gonna be enlightening, and it will cause you to question what you are doing.

Or, send me a message and I'll analyze the issue for you (kevinh@minethatdata.com).