Think about this for a moment. The most "digital" company of all time ... a company that has repeatedly told you to measure ROI and be data driven ... going so far as to provide you free software to prove that digital activities "work" ... and in the process biasing/blinding you into a "digital first" thought process ... that company runs happy, airy branding commercials on network television, a platform the digital elite tell you is "dead".
You are repeatedly being lied to by lemonheads who use Lizard Logic to promote a biased agenda.
Put a Brand Response Marketing team in place.
Plant seeds this spring.
Harvest new customers this fall.
Earn profit next year.