February 28, 2016

Updated Customer Acquisition Presentation

With the VT/NH event now sold out, the way you get to see the presentation is to read it (15,000+ views now, according to their counting system, which I think is a gross overestimation of the real count, but what the heck).

I'm also being asked to make the presentation at the companies you work for ... so if you need it done that way, contact me (kevinh@minethatdata.com).

It's the second-most popular piece of work I've done. I'm hopeful you are actually doing something with the information ... this is not meant to be a vapid thought leadership piece ... you are supposed to see the tactics used by your competition, and you are supposed to apply the techniques in a manner appropriate with your prospect base to find new customers via what I now call "Brand Response Marketing".

Send me a message (kevinh@minethatdata.com) ... what additional slides do you want to see added to the presentation? What would be helpful to you?

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