November 26, 2015

It's Black Friday!!!!

It is Black Friday, and that can only mean one thing ... free guns!!

Or how about an HD video drone (click here).

Once you get to December 26, here's what I want you to do. Take the November 1 - December 24 timeframe, and do a deep dive. How have sales shifted over the past five years? Who took advantage of the opportunity to claim a free gun? Who shopped on Thanksgiving evening? New customers? Best customers? Do sales on Black Friday cannibalize sales on November 13? Or on December 13? And what about Cyber Monday? Who is the customer who takes advantage of 40% off plus free shipping? How much profit do you generate on Cyber Monday, compared to the day after (Boring Tuesday)?

Make sure you perform a thorough "post mortem" on the November 1 - December 24 timeframe, for the past five years.

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