November 30, 2015

Already More Than 1,100 Downloads: Updated Slides - VT/NH Presentation in March

With more than 1,100 downloads in a week, it appears that the content is popular. So, I added nineteen slides, including topics from Black Friday / Cyber Monday, some recent research into loyal buyer behavior, and a handful of catalog-centric tips that go beyond the general theme of the presentation. Finally, there are several slides about Duluth Trading Company ... a cataloger who is going public and growing by leaps and bounds. I know, I know, a cataloger growing by leaps and bounds. Who knew?


Otherwise, please read the slides below. Then send me an email message (kevinh@minethatdata.com) with your thoughts and recommended topics. As always, I will modify the presentation until it has the content you want to see in March.




Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...