September 03, 2015

Find The Merchant At Your Company Who Is This Passionate

Look at this image ... do you see merchandising passion?

Ok ... because it is the Friday of Labor Day weekend and you're not doing anything meaningful at work anyway ... how about taking eight minutes to watch this video ... click here please!

There are two examples of merchandising brilliance in this video.
  • The bread guy ... do you think this person loves the merchandise (bread/butter) he sells?
  • How about the professional who created the video ... Liza de Guia (follow her on Twitter here)? As she signs off, she labels herself a "Storyteller". Amen!
Find the merchant at your company who cares as much as the guy baking bread. Find the merchant at your company who cares as much as the professional who made the video. Let that person run wild!

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Modern Customer Acquisition

It's not much different than this, is it? In my first few years post-Nordstrom, the average rebuy rate for twelve-month buyers was aroun...