June 14, 2015

The Three Mega-Trends

I probably need to write a booklet about the three mega-trends:
  1. Outstanding Merchandise is the key to engaging a customer (i.e. getting the customer to buy something).
  2. How Will We Acquire A New Customer In 2020?
  3. How Will We Avoid Paying Tolls To Mobile/Social/Digital/Offline Parasites?
When you are planning your July Executive Offsite (the "JEO"), these should be the three topics you discuss. The topics cover all the bases.

Let's talk about the topics over the next few weeks.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Sometimes You Have To Let People Do What They're Going To Do

I recently played bocce ball with new players. #ohboy One of the new players was in a particularly interesting situation. He wanted to roll ...