I probably need to write a booklet about the three mega-trends:
- Outstanding Merchandise is the key to engaging a customer (i.e. getting the customer to buy something).
- How Will We Acquire A New Customer In 2020?
- How Will We Avoid Paying Tolls To Mobile/Social/Digital/Offline Parasites?
When you are planning your July Executive Offsite (the "JEO"), these should be the three topics you discuss. The topics cover all the bases.
Let's talk about the topics over the next few weeks.