Let's take a few days off, and enjoy Canada Day and the 4th of July?
I'll see you again on July 6!
Price Impact Over Time
So this is kind of fun! If you can run a regression equation for one year, why not run one for each of the past four years? This allo...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
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