April 24, 2015

Cabela's Campaign

Two things that need to be pointed out (click here):
  1. The article header says "amid strong sales" ... then the author buries at the bottom of the article the fact that retail comps were -1.3% (i.e. the opposite of strong). Though to be fair, currency changes do impact business.
  2. The ad agency running the "disconnect from mobile" campaign then encourages users to use mobile to share their "disconnect from mobile" experience with their friends.
#Sigh.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Items Selling Below Their Historical Average

I can't believe I even have to write this given how much I dislike promotions, but here we are. I'm looking at data for the brand we...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • A Pricing Cycle
    Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
  • Getting The Word Out
    There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy...