Cabela's Campaign

Two things that need to be pointed out (click here):

1. The article header says "amid strong sales" ... then the author buries at the bottom of the article the fact that retail comps were -1.3% (i.e. the opposite of strong). Though to be fair, currency changes do impact business.
2. The ad agency running the "disconnect from mobile" campaign then encourages users to use mobile to share their "disconnect from mobile" experience with their friends.

#Sigh.