April 24, 2015

Cabela's Campaign

Two things that need to be pointed out (click here):
  1. The article header says "amid strong sales" ... then the author buries at the bottom of the article the fact that retail comps were -1.3% (i.e. the opposite of strong). Though to be fair, currency changes do impact business.
  2. The ad agency running the "disconnect from mobile" campaign then encourages users to use mobile to share their "disconnect from mobile" experience with their friends.
#Sigh.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Not All Dollars Are Created Equally

It keeps coming up in project work, so something is going on. It's common to see a merchandising team that is purposely trying to...

  • An Example
    Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
  • Profit
    Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
  • Amazon Prime Day
    So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...