April 24, 2015

Cabela's Campaign

Two things that need to be pointed out (click here):
  1. The article header says "amid strong sales" ... then the author buries at the bottom of the article the fact that retail comps were -1.3% (i.e. the opposite of strong). Though to be fair, currency changes do impact business.
  2. The ad agency running the "disconnect from mobile" campaign then encourages users to use mobile to share their "disconnect from mobile" experience with their friends.
#Sigh.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Category Development and Gross Margin Dollars

Here's one that comes up all the time. A brand has a category with an average price point of $30 and an average cost of goods sold of $1...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • Memorial Day Weekend
    As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
  • File Power
    Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...