At a recent conference, I was asked several times what types of projects I perform for clients, and was asked how much my projects cost. "It's hard to tell what projects you offer on your blog, Kevin." ... was the phrase I heard. Some felt a bit like the cow in this TV commercial, when trying to navigate my product offering.
Well, you can click here for file layouts and project prices.
As most of the audience knows (many of whom are long-time followers ... for nearly a decade), there are +/- a half-dozen projects I typically work on for clients.
Most Popular = A Hybrid of Merchandise Forensics and Business Diagnostics. Half of my projects have become a fusion of the two successful booklet concepts.
Most Profitable = Catalog Contact Strategy (an average of $1,000,000 profit or much more for a $100,000,000 catalog business). Most of the profit comes from optimizing contacts across a quarter/season/year ... very little incremental profit comes from optimal rank-ordering of customers from best to worst within a mailing.
Business Evaluation: I run numerous business evaluation projects each year for business owners and private equity organizations. Selling? Buying? Contact me.
The Newest Project = Hillstrom's Vendor Academy. Click here for pricing options. This is going to be a very popular project, given the feedback I've already received. And the project cost is reasonably inexpensive to boot!
Ad-Hoc Projects: If you don't have a specific project in mind and simply want a series of business issues solved, then click here and read down the Ad-Hoc column. I perform a half-dozen ad-hoc project per year.
Consulting Visit: Some folks bring me in for a day of consulting.
Monthly Retainer: A handful of businesses pay a monthly retainer - I then analyze whatever the client wants analyzed - retainer is pre-paid and is non-refundable, so be sure to use your time!!
Coming This Year: Hillstrom's Sports Commerce will focus on the analytical issues inherent in measuring the performance of an e-commerce website or retail store that caters to sports teams. Most of the modern analytical breakthroughs in analyzing baseball, basketball, football, hockey, and soccer apply directly to analyzing an e-commerce customer shopping from a sports commerce website.
Coming This Year, Part 2: Hillstrom's Triggers will illustrate a methodology for identifying when customers are about to exhibit key behaviors, so that you may set up triggers that capitalize on anticipated customer activity.
As you can see, there's a lot to choose from. So pick something and let's figure out what is going on with your customer file - my busy season starts in about four weeks, so get your requests in soon (email@example.com).
There's the obvious reason why we "celebrate" Memorial Day. And then there's the secondary outcome ... an unofficial ...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
As I've mentioned previously ... " Forecasting is the sum of all knowledge possessed by the Professionals working for a compan...