Read the headline, and read the story (click here).
The author cheerleads "omnichannel". Of course, the author mentions and then completely ignores the fact that comp store sales decreased in Q3.
Decreased!
Sales decreased.
What happens to us when sales decrease on our watch? We get fired. We've all been there.
But in the world of omnichannel, a sales decrease is celebrated.
Something is really, really wrong, folks.
The breathless praise continues ... here's one for Nordstrom (click here), a company where inventory levels are outpacing sales increases (hint - that's bad news, it means customers aren't buying at company expectations).
Our industry picks and chooses the arguments that fit the industry narrative. Dig through the narrative, and look at facts.
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.