Read the headline, and read the story (click here).
The author cheerleads "omnichannel". Of course, the author mentions and then completely ignores the fact that comp store sales decreased in Q3.
What happens to us when sales decrease on our watch? We get fired. We've all been there.
But in the world of omnichannel, a sales decrease is celebrated.
Something is really, really wrong, folks.
The breathless praise continues ... here's one for Nordstrom (click here), a company where inventory levels are outpacing sales increases (hint - that's bad news, it means customers aren't buying at company expectations).
Our industry picks and chooses the arguments that fit the industry narrative. Dig through the narrative, and look at facts.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 16, 2014
Macy's: A Sales Decrease Is Proof That Omnichannel Works
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