Read the headline, and read the story (click here).
The author cheerleads "omnichannel". Of course, the author mentions and then completely ignores the fact that comp store sales decreased in Q3.
What happens to us when sales decrease on our watch? We get fired. We've all been there.
But in the world of omnichannel, a sales decrease is celebrated.
Something is really, really wrong, folks.
The breathless praise continues ... here's one for Nordstrom (click here), a company where inventory levels are outpacing sales increases (hint - that's bad news, it means customers aren't buying at company expectations).
Our industry picks and chooses the arguments that fit the industry narrative. Dig through the narrative, and look at facts.
That's what is mentioned in this transcript of a podcast ( click here ). How many employees do you have and what is your market cap...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
Just $0.99 folks (click here) . The new Marketing Leader has a short window to make a difference, to set a tone for the upcoming year...