You are doing everything right. The trade journalists praise your omnichannel efforts. You are aligned with every single vendor that Woodside Research deems to be in the "best quadrant". Your mobile traffic is skyrocketing into the stratosphere. Your social efforts are engaging.
And yet, comp stores sales are +2%.
Or your catalog customer is now 63 years old, on average, and you're struggling to find enough 63 year old customers to keep growing.
Or you are an e-commerce business that is seeing slowing growth, for the first time ever.
You need Hillstrom's Diagnostics.
I'll help you identify why your business won't grow in an age of unlimited marketing channels.
Click here to pick up your Print or Kindle version, and start identifying why your business won't grow.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Borrowing From Others
In football, pro teams liberally borrow from colleges, and colleges happily borrow from high schools. Read this article for details (clic...


-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
-
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
-
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...

I try not to purchase anything from Mr Bezos & Co, especially books. Can you get B&N to offer a digital edition of 'Diagnostics'?
ReplyDeletePrior efforts to sell via B&N have been outpaced by Amazon by more than a 35-1 ratio. I have not had any success selling on B&N. Other authors have very different experiences. B&N has not been worth the effort I go through to reformat content, obtain ISBN information, etc. to put the content on their Nook platform. I am willing to forego the 2-3 copies I do not sell as a consequence.
ReplyDeleteThanks,
Kevin