You are doing everything right. The trade journalists praise your omnichannel efforts. You are aligned with every single vendor that Woodside Research deems to be in the "best quadrant". Your mobile traffic is skyrocketing into the stratosphere. Your social efforts are engaging.
And yet, comp stores sales are +2%.
Or your catalog customer is now 63 years old, on average, and you're struggling to find enough 63 year old customers to keep growing.
Or you are an e-commerce business that is seeing slowing growth, for the first time ever.
You need Hillstrom's Diagnostics.
I'll help you identify why your business won't grow in an age of unlimited marketing channels.
Click here to pick up your Print or Kindle version, and start identifying why your business won't grow.
Let's look at an example. You have a winning item. It sold 50,000 units last year at an average of $30.00 each, for $1,500,000 in sales....
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
When vendors use words like "POWER", they are using code words to tell you that "ROI is in decline" (click here) . It wa...