Kevin Hillstrom: MineThatData: It's Here! Hillstrom's Diagnostics

November 06, 2014

It's Here! Hillstrom's Diagnostics

You are doing everything right. The trade journalists praise your omnichannel efforts. You are aligned with every single vendor that Woodside Research deems to be in the "best quadrant". Your mobile traffic is skyrocketing into the stratosphere. Your social efforts are engaging.

And yet, comp stores sales are +2%.

Or your catalog customer is now 63 years old, on average, and you're struggling to find enough 63 year old customers to keep growing.

Or you are an e-commerce business that is seeing slowing growth, for the first time ever.

You need Hillstrom's Diagnostics.

I'll help you identify why your business won't grow in an age of unlimited marketing channels.

Click here to pick up your Print or Kindle version, and start identifying why your business won't grow.

2 comments:

CJD7:47 AM
I try not to purchase anything from Mr Bezos & Co, especially books. Can you get B&N to offer a digital edition of 'Diagnostics'?
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Kevin Hillstrom8:42 AM
Prior efforts to sell via B&N have been outpaced by Amazon by more than a 35-1 ratio. I have not had any success selling on B&N. Other authors have very different experiences. B&N has not been worth the effort I go through to reformat content, obtain ISBN information, etc. to put the content on their Nook platform. I am willing to forego the 2-3 copies I do not sell as a consequence.

Thanks,
Kevin
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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November 06, 2014

It's Here! Hillstrom's Diagnostics

2 comments:

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