You are doing everything right. The trade journalists praise your omnichannel efforts. You are aligned with every single vendor that Woodside Research deems to be in the "best quadrant". Your mobile traffic is skyrocketing into the stratosphere. Your social efforts are engaging.
And yet, comp stores sales are +2%.
Or your catalog customer is now 63 years old, on average, and you're struggling to find enough 63 year old customers to keep growing.
Or you are an e-commerce business that is seeing slowing growth, for the first time ever.
You need Hillstrom's Diagnostics.
I'll help you identify why your business won't grow in an age of unlimited marketing channels.
Click here to pick up your Print or Kindle version, and start identifying why your business won't grow.
Let's pretend you have a traditional apparel business with five categories. Mens Womens Co-Ed Kids Home You run your comp se...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
Just $0.99 folks (click here) . The new Marketing Leader has a short window to make a difference, to set a tone for the upcoming year...