If you are in the catalog world, you know that I will be participating in a day long presentation about the future of catalogers / e-commerce businesses and those who look out for your interests (in Concord, NH, on February 19, 2015 - click here for preliminary details). The day-long event is hosted by Datamann - it's a non-selling event, for those of you who are interested.
I assembled a series of notes that may or may not be used during my presentation, the slides represent my initial thoughts. I'd like for Catalog Executives and Catalog / E-Commerce / Retail Employees to click here and thumb through the notes. Please give me some feedback - what do I need to cover that you think is missing from the notes - where do you think I'm aligned with your thoughts - where do you think I am completely missing the boat? What would you like for me to share about the future of our industry? What are the business challenges you want for me to address?
Again, this is not the presentation ... these are the notes that will form what ultimately becomes the presentation. As I learn more, and receive your feedback, I'll modify the content.
Click here to download the presentation.
Then send me an email (kevinh@minethatdata.com) with your feedback, suggestions, and thoughts.
Subscribe to:
Post Comments (Atom)
The MineThatData Elite Program!!
It's time for the third-and-final run of 2018 for The MineThatData Elite Program!! As usual, you'll get our array of rolling tw...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
