I'll be in Seattle on Tuesday afternoon - slots are filling up fast, so if you want to meet, send me a quick message (firstname.lastname@example.org).
P.S.: Speaking of conferences, join me in New Hampshire in February ... click here! I have all sorts of goodies ready to share for that one.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...