I'll be in Seattle on Tuesday afternoon - slots are filling up fast, so if you want to meet, send me a quick message (kevinh@minethatdata.com).
Thanks,
Kevin
P.S.: Speaking of conferences, join me in New Hampshire in February ... click here! I have all sorts of goodies ready to share for that one.
Hillstrom's Targeting: Value of Primary / Secondary / Tertiary
Ok, let's look at a practical example of Primary / Secondary / Tertiary categorization of merchandise categories. In this case, we ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
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