What About T.J. Maxx?

You saw this one last month, didn't you (click here)?

Some argue that this is one of the most successful retailers of the past five years.

Of course, they didn't even bother to sell via e-commerce until last year (though they own brands that did).

Go do a Google search for T.J. Maxx and Omnichannel. You won't find much.

Go read their 2013 Annual Report (click here). 

• 8% compound annual growth over the past four years.
• Macy's went from $23.5 billion to $27.9 billion over this timeframe.
• T.J. Maxx went from $20.3 billion to $27.4 billion over this timeframe.

Please pay attention to facts.

There are two trends. Both can yield success. But we seem to ignore the second trend, which seems to generate a far greater level of success.

1. Those who seek excellence via digitization and channel alignment.
2. Those who seek excellence via appropriately priced merchandise that customers want.