... initiated an omnichannel alignment strategy, attempting to integrate digital and offline into a wonderful blend of sales bliss ... and actually grew comp store sales by at least 10% in the first year after integrating digital and offline?
Use the comments section to list all of the retailers who accomplished this level of success.
Or Tweet all of the businesses you are aware of that accomplished this level of success.
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
