... initiated an omnichannel alignment strategy, attempting to integrate digital and offline into a wonderful blend of sales bliss ... and actually grew comp store sales by at least 10% in the first year after integrating digital and offline?
Use the comments section to list all of the retailers who accomplished this level of success.
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...