July 28, 2014

An Example of Merchandise Success

Have you read this ditty in The Wall Street Journal - about Filson Bags (click here)?

What, in your merchandise arsenal, is considered "ubiquitous"?

We keep focusing on how/where to sell what we offer.

We need to think a lot more about offering merchandise people must possess.

MLV

Y'all have heard of Customer Lifetime Value (called CLV or LTV), right? Another 10% of you calculate the metric and know what the rig...