Have you read this ditty in The Wall Street Journal - about Filson Bags (click here)?
What, in your merchandise arsenal, is considered "ubiquitous"?
We keep focusing on how/where to sell what we offer.
We need to think a lot more about offering merchandise people must possess.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...