Have you read this ditty in The Wall Street Journal - about Filson Bags (click here)?
What, in your merchandise arsenal, is considered "ubiquitous"?
We keep focusing on how/where to sell what we offer.
We need to think a lot more about offering merchandise people must possess.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Memorial Day Weekend
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