Have you read this ditty in The Wall Street Journal - about Filson Bags (click here)?
What, in your merchandise arsenal, is considered "ubiquitous"?
We keep focusing on how/where to sell what we offer.
We need to think a lot more about offering merchandise people must possess.
Think Amazon is innovative? Read this and tell me what you think ( click here ).
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...