July 28, 2014

An Example of Merchandise Success

Have you read this ditty in The Wall Street Journal - about Filson Bags (click here)?

What, in your merchandise arsenal, is considered "ubiquitous"?

We keep focusing on how/where to sell what we offer.

We need to think a lot more about offering merchandise people must possess.

Lapsed Buyers

Here's a case where I can measure repurchase rates by year of recency - going back a whopping twenty-two years. Tell me what you ...