July 28, 2014

An Example of Merchandise Success

Have you read this ditty in The Wall Street Journal - about Filson Bags (click here)?

What, in your merchandise arsenal, is considered "ubiquitous"?

We keep focusing on how/where to sell what we offer.

We need to think a lot more about offering merchandise people must possess.

Page Counts When Bifurcation Helps Best Customers

Yes, your catalog customer file bifurcated ... with a minority of best customers needing more catalogs and a majority of your total file ...