Have you read this ditty in The Wall Street Journal - about Filson Bags (click here)?
What, in your merchandise arsenal, is considered "ubiquitous"?
We keep focusing on how/where to sell what we offer.
We need to think a lot more about offering merchandise people must possess.
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Kevin, You Don't Get It
We'll see the body of an email that looks like this ... ... and I get grumpy. Fed up. Tired of the non-stop discounting. That's when...
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