Kevin Hillstrom: MineThatData: More On Amazon And Inexpensive Products

May 25, 2014

More On Amazon And Inexpensive Products

Take a look here, folks. An SD card loaded up with maps, for $299. Same price online as in store. Free shipping to home or store (the pundits love this stuff). All sorts of wonderful social media integration.

#Omnichannel!

On Amazon, the item cost me $189, no sales tax, free shipping via Prime, arriving in just two days.

What, dear #omnichannel experts, is the customer supposed to do? I know, I know, I get it - you hate Amazon, a company closing in on $100,000,000,000 in annual sales without a retail presence. You love your retail stores. And if your retail stores go under, the whole thing goes under. I get it.

But please be honest. Why should a customer buy this item from a West Marine store (or online at West Marine) when Amazon can hook me up with a vendor willing to sell it for $110 less?

Discuss.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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May 25, 2014

More On Amazon And Inexpensive Products

Best Customers Will Hold You Back