May 25, 2014

More On Amazon And Inexpensive Products

Take a look here, folks. An SD card loaded up with maps, for $299. Same price online as in store. Free shipping to home or store (the pundits love this stuff). All sorts of wonderful social media integration.

 #Omnichannel!

 On Amazon, the item cost me $189, no sales tax, free shipping via Prime, arriving in just two days.

 What, dear #omnichannel experts, is the customer supposed to do? I know, I know, I get it - you hate Amazon, a company closing in on $100,000,000,000 in annual sales without a retail presence. You love your retail stores. And if your retail stores go under, the whole thing goes under. I get it.

 But please be honest. Why should a customer buy this item from a West Marine store (or online at West Marine) when Amazon can hook me up with a vendor willing to sell it for $110 less?

 Discuss.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Emergence at the 12 Month Timeframe

Did you notice the rows I highlighted in the table from a few days ago? The top four rows are colored red - those are the timeframes when th...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • A Pricing Cycle
    Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
  • Welcome Program
    I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...