May 25, 2014

More On Amazon And Inexpensive Products

Take a look here, folks. An SD card loaded up with maps, for $299. Same price online as in store. Free shipping to home or store (the pundits love this stuff). All sorts of wonderful social media integration.

 #Omnichannel!

 On Amazon, the item cost me $189, no sales tax, free shipping via Prime, arriving in just two days.

 What, dear #omnichannel experts, is the customer supposed to do? I know, I know, I get it - you hate Amazon, a company closing in on $100,000,000,000 in annual sales without a retail presence. You love your retail stores. And if your retail stores go under, the whole thing goes under. I get it.

 But please be honest. Why should a customer buy this item from a West Marine store (or online at West Marine) when Amazon can hook me up with a vendor willing to sell it for $110 less?

 Discuss.
-
Subscribe to: Post Comments (Atom)

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...

  • Life Tables and Welcome Programs
    Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
  • Carrying Capacity
    In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
  • The Life Table
    You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...