This is near Picadilly Circus, in London.
There's a lot of "brands" advertising here, don't you think? Diet Coke, Samsung, TDK, McDonalds, Hyundai, and ... uh ... and Google!
If there's one thing I've observed in 2014, it is that it is getting harder and harder to get the message out.
The e-commerce folks want to know how advertise outside of the retargeting / remarketing / search / email / affiliate / marketplace ecosystem.
The catalog folks want to know how one drives traffic to a website without paper.
The retail folks want to know what has to be done to get a customer to get in her car, battle traffic for twenty minutes, park the car, and walk into a store.
The mobile folks want things to be "viral" so that customers are acquired without cost.
Even the most digitally adept brands try to get the message out ... on billboards, for crying out loud! It's part of their story.
We all have a story. Story is becoming increasingly important.
Here are two cases where I leveraged File Power, quite possibly to the detriment of my career. In February 2000 I was able to use my Fi...
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...