You probably read this article two weeks ago (if not, click here please).
Read the summary of the article - it takes just six seconds.
Is this not the complete, unfettered opposite of the #omnichannel strategy you're being told you must execute? You are being told everything must be integrated into a monolithic festival of delight ... right?!
The right tactic, of course, is to do what is best for your customer. If your customer wants stores turned into digital distribution centers, have at it. Or your customer might want the exact opposite. Either way, do what is best for the customer, not what helps thought leaders generate page views.
Subscribe to:
Post Comments (Atom)
The Problem With Retail
We've got three types of traffic in retail. EARNED: This is traffic we earn, via customer loyalty or word-of-mouth or free uses of ...
-
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.