You probably read this article two weeks ago (if not, click here please).
Read the summary of the article - it takes just six seconds.
Is this not the complete, unfettered opposite of the #omnichannel strategy you're being told you must execute? You are being told everything must be integrated into a monolithic festival of delight ... right?!
The right tactic, of course, is to do what is best for your customer. If your customer wants stores turned into digital distribution centers, have at it. Or your customer might want the exact opposite. Either way, do what is best for the customer, not what helps thought leaders generate page views.
Subscribe to:
Post Comments (Atom)
Impossible Inflection Points
Last week I ate at multiple one-star MICHELIN restaurants. That's what makes vacations fun! Now, a one-star MICHELIN restaurant can offe...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
-
When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.