You probably read this article two weeks ago (if not, click here please).
Read the summary of the article - it takes just six seconds.
Is this not the complete, unfettered opposite of the #omnichannel strategy you're being told you must execute? You are being told everything must be integrated into a monolithic festival of delight ... right?!
The right tactic, of course, is to do what is best for your customer. If your customer wants stores turned into digital distribution centers, have at it. Or your customer might want the exact opposite. Either way, do what is best for the customer, not what helps thought leaders generate page views.
Subscribe to:
Post Comments (Atom)
How Do You Know It's Working Properly?
About six months ago one of you reached out to me to tell me that you were having "wild success" via a fusion of AI and customer r...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.