You probably read this article two weeks ago (if not, click here please).
Read the summary of the article - it takes just six seconds.
Is this not the complete, unfettered opposite of the #omnichannel strategy you're being told you must execute? You are being told everything must be integrated into a monolithic festival of delight ... right?!
The right tactic, of course, is to do what is best for your customer. If your customer wants stores turned into digital distribution centers, have at it. Or your customer might want the exact opposite. Either way, do what is best for the customer, not what helps thought leaders generate page views.
Subscribe to:
Post Comments (Atom)
The Know It All
A few years ago I was asked to visit a company and present the findings of project work I recently completed. Anybody in Consulting knows wh...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
-
On Twitter you find all sorts of odd and untested ideas. One follower told me that he outsources all of his creative imagery to his c...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.