Given the success of the blog post (click here), I assembled a brief presentation that allows you, the Executive, to have frank and honest discussions about where your business is headed in 2014.
Here's the presentation, via SlideShare.
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The Great Eight
1 - You must know who your AUDIENCE is. Your customer is different from your audience. Your audience represents the pool of prospects who m...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
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