Recall a few weeks ago I discussed the Clairo Modeling Project Review (click here)?
Well, you clicked out on the data requirements link thirteen times in twelve hours - which, when considering I was really talking about just one vendor, is amazing. Amazing! Think about it for a moment. Then the inquiries started coming in, and the conversations were about Clario, and so many other vendors.
Wow.
So, we'll change the structure of the project a bit.
We'll expand the Clario Modeling Review to a Model Evaluation. Any model. A catalog model. Your email vendor's personalization algorithm. Your retargeting model. Segmentation strategies for targeted paid search. Homepage personalization. You name it, I'll review it, and I'll tell you if the strategy you are employing is causing improvements to your customer file, or I'll tell you that you're paying for something that is not delivering a positive outcome.
Put twenty-five years of modeling experience at your fingertips.
Project Cost = $4,900.
File Layouts = Click Here (only file #1 is needed).
Contact Me: kevinh@minethatdata.com.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Catalog QuickScores and Gift Buyers
One of the challenges faced by Catalog Brands is dealing with a Gift Buyer. A Category Development project shows that these customers are un...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.