If you like the drama surrounding the Government shutdown ... and you like catalog marketing ... and you like the Gliebers Dresses saga ... then you'll want to read what happens when Roger Morgan shuts down the Distribution Center.
Click here for the latest episode of Gliebers Dresses:
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Big Differences
Yesterday we evaluated "Brand A", with an approximate 30% annual repurchase rate. Here is "Brand B", with an approximate...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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