If you like the drama surrounding the Government shutdown ... and you like catalog marketing ... and you like the Gliebers Dresses saga ... then you'll want to read what happens when Roger Morgan shuts down the Distribution Center.
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A CMO In Over His Head
Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...