If you like the drama surrounding the Government shutdown ... and you like catalog marketing ... and you like the Gliebers Dresses saga ... then you'll want to read what happens when Roger Morgan shuts down the Distribution Center.
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Not All Dollars Are Created Equally
It keeps coming up in project work, so something is going on. It's common to see a merchandising team that is purposely trying to...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
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