There are numerous Cyber Monday strategies:
- 30% off plus free shipping. The classic. Just give everything away in a big Cyber Monday fire sale that will leave NPR's Markeplace giddy with joy!
- Free shipping only. In modern times, everybody is giving away free shipping, so you won't stand out, but you won't take the profit bath that your competition will suffer.
- 30% off key items. This may be a viable tactic - via email and your home page, you advertise a half-dozen items, limiting discount exposure.
- 50% or more off liquidation items. Also could be a viable tactic, solving a liquidation problem while limiting exposure to best sellers.
Yes, I know, there's an infinite number of tactics and combinations.
If you opt for #3 above, be sure to identify key items that encourage repurchase. There's no need to take a profit bath on the transaction, and then cause those customers to not come back and buy again in the future.
Need help analyzing key items? Contact me (email@example.com) for Cyber Monday assistance.
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