- "Low" - Flo Rida featuring T-Pain
- "Bleeding Love" - Leona Lewis
- "No One" - Alicia Keys
- "Lollipop" - Lil' Wayne featuring Static Major
- "Apologize" - Timbaland featuring One Republic
Fun times!
Your house depreciated by 20% over a two year span (with another 20% to come). By the end of 2008, comp store sales were mired in a fifteen months slide. The Dow Jones Industrial average dropped nearly 800 points in one day in September 2008.
A plan was hatched to fix the problem. The Troubled Assets Relief Program, or TARP, would provide $700,000,000,000+ of support to keep the banking system afloat. With 110,000,000 families in the United States, each family was essentially being asked to contribute just shy of $7,000 to make banks whole.
On Saturday Night Live, commentary looked something like this:
In the world of consulting, things weren't necessarily all that different! Business leaders wanted consultants to "Fix It!"
Like in the video, it's easy to identify a problem.
In the real world, it isn't always easy to solve a problem.
I worked with a company that figured out how to Fix It! They had a customer acquisition plan, and they had a merchandising plan that integrated with the customer acquisition plan. Combined, the integrated plan (no, not channel integration ... an integration of new customer acquisition strategy with a merchandising strategy) yielded significant growth during a time frame when the global economy was in meltdown mode.
On Twitter, you'll get a veritable plethora of advice similar to that described in the video (step one = identify the problem, step two = fix it).
In my 6+ years of consulting work, there is one common theme, a theme with three elements, a theme that consistently yields positive results.
They had a plan.
Today, we're knee deep in mobile, and it's retail cousin, "omnichannel". Don't let lust for channel dominance delude you ... focus on inexpensive customer acquisition, a strong merchandise / new item plan, and integration of marketing and merchandising plans.
Your house depreciated by 20% over a two year span (with another 20% to come). By the end of 2008, comp store sales were mired in a fifteen months slide. The Dow Jones Industrial average dropped nearly 800 points in one day in September 2008.
A plan was hatched to fix the problem. The Troubled Assets Relief Program, or TARP, would provide $700,000,000,000+ of support to keep the banking system afloat. With 110,000,000 families in the United States, each family was essentially being asked to contribute just shy of $7,000 to make banks whole.
On Saturday Night Live, commentary looked something like this:
In the world of consulting, things weren't necessarily all that different! Business leaders wanted consultants to "Fix It!"
Like in the video, it's easy to identify a problem.
In the real world, it isn't always easy to solve a problem.
I worked with a company that figured out how to Fix It! They had a customer acquisition plan, and they had a merchandising plan that integrated with the customer acquisition plan. Combined, the integrated plan (no, not channel integration ... an integration of new customer acquisition strategy with a merchandising strategy) yielded significant growth during a time frame when the global economy was in meltdown mode.
On Twitter, you'll get a veritable plethora of advice similar to that described in the video (step one = identify the problem, step two = fix it).
In my 6+ years of consulting work, there is one common theme, a theme with three elements, a theme that consistently yields positive results.
- A strong (and inexpensive) customer acquisition plan.
- A strong new merchandise development plan.
- Integration of marketing and merchandising plans.
They had a plan.
Today, we're knee deep in mobile, and it's retail cousin, "omnichannel". Don't let lust for channel dominance delude you ... focus on inexpensive customer acquisition, a strong merchandise / new item plan, and integration of marketing and merchandising plans.
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