We're going to try something new for a few months.
If you're not interested in a $16,000, month-long analytics project, but would instead like to spend $200 for a half-hour of ad-hoc consulting, why not give Clarity.fm a try?
Here's my presence on Clarity.fm ... https://clarity.fm/#/minethatdata.
You arrange a call, I take the call, and we go from there.
I know, I know, many of you will say "well, I can just pick up the phone and call you, so why wouldn't I do that?" You can, do that if you like!
But if you like a different approach, and based on the feedback out on Twitter, there's a segment of the population that likes this approach, give Clarity.fm a try. https://clarity.fm/#/minethatdata
Hillstrom's Targeting: Value of Primary / Secondary / Tertiary
Ok, let's look at a practical example of Primary / Secondary / Tertiary categorization of merchandise categories. In this case, we ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
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