Dear Catalog CEOs:
A brief message today - your input is welcomed. Send me an email message (click here please), and let me know about a blog post you'd like to see me write. Any topic, a topic that you think would help your business and help other catalogers as well. Pick the topic, and send me an email message. Next week, we'll address at least one of your questions.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...