Dear Catalog CEOs:
A brief message today - your input is welcomed. Send me an email message (click here please), and let me know about a blog post you'd like to see me write. Any topic, a topic that you think would help your business and help other catalogers as well. Pick the topic, and send me an email message. Next week, we'll address at least one of your questions.
Thanks,
Kevin
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There's Email, Again
Our focus on opens/clicks (when it comes to email) is so ridiculously misguided. Email marketing serves many different purposes. It should b...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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