Dear Catalog CEOs:
A brief message today - your input is welcomed. Send me an email message (click here please), and let me know about a blog post you'd like to see me write. Any topic, a topic that you think would help your business and help other catalogers as well. Pick the topic, and send me an email message. Next week, we'll address at least one of your questions.
Think Amazon is innovative? Read this and tell me what you think ( click here ).
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...