Dear Catalog CEOs:
A brief message today - your input is welcomed. Send me an email message (click here please), and let me know about a blog post you'd like to see me write. Any topic, a topic that you think would help your business and help other catalogers as well. Pick the topic, and send me an email message. Next week, we'll address at least one of your questions.
Thanks,
Kevin
Subscribe to:
Post Comments (Atom)
Hillstrom's Total Package
Yup, it's time for another booklet, this time including 80+ pages of goodies for the New Marketing Leader ... it's called Hillstr...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...