Multichannel was the glue that connected Judy's world ... catalogs, e-commerce, and retail.
Jennifer didn't need glue, still doesn't. She figures out what is best for her and her family. Maybe Amazon is her version of multichannel.
Jasmine is aligned with omnichannel. Devices will be linked, content will be streamlined. Jasmine is the target customer for omnichannel efforts.
Keep these trends in mind.
- Judy = Multichannel.
- Jennifer = Amazon.
- Jasmine = Omnichannel.
Then pair your customer (Judy, Jennifer, or Jasmine) to the trend. What does that tell you?