January 15, 2013
Kaley's Knits: Twelve-Month Buyer File Issues
This graph shows the trajectory of the twelve-month buyer file at Kaley's Knits:
Remember, demand increased in the past year, but the housefile was in decline. Let's look at a rolling twelve month graph of existing buyers (those with a purchase in the past year, and a purchase prior to the past twelve months).
Oh, oh. What does this graph tell you?
Subscribe to:
Post Comments (Atom)
American Top 40
No, not the Ryan Seacrest version in 2026. I'm talking about the Casey Kasem version from the 1970s and early 1980s. You can hear the ol...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.