This graph shows the trajectory of the twelve-month buyer file at Kaley's Knits:
Remember, demand increased in the past year, but the housefile was in decline. Let's look at a rolling twelve month graph of existing buyers (those with a purchase in the past year, and a purchase prior to the past twelve months).
Oh, oh. What does this graph tell you?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Category Development - One Category Growing Quickly
Ok, here's the first table I look at when evaluating categories and customers. This table is easy to produce, you probably already look ...

-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.