January 15, 2013
Kaley's Knits: Twelve-Month Buyer File Issues
This graph shows the trajectory of the twelve-month buyer file at Kaley's Knits:
Remember, demand increased in the past year, but the housefile was in decline. Let's look at a rolling twelve month graph of existing buyers (those with a purchase in the past year, and a purchase prior to the past twelve months).
Oh, oh. What does this graph tell you?
Subscribe to:
Post Comments (Atom)
The Problem With Retail
We've got three types of traffic in retail. EARNED: This is traffic we earn, via customer loyalty or word-of-mouth or free uses of ...
-
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.