January 15, 2013
Kaley's Knits: Twelve-Month Buyer File Issues
This graph shows the trajectory of the twelve-month buyer file at Kaley's Knits:
Remember, demand increased in the past year, but the housefile was in decline. Let's look at a rolling twelve month graph of existing buyers (those with a purchase in the past year, and a purchase prior to the past twelve months).
Oh, oh. What does this graph tell you?
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Fabulous Article
This is maybe a year old, +/-, and is worth a year of consideration if you sell apparel: https://www.bloomberg.com/graphics/2018-death-o...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
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